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S-au acordat Trofeele Effie 2017 pentru publicitate

Autor: meatmilkvineri, 16 iunie, 2017

Desigur, într-un cadru mai mult decât festiv, s-au acordat Trofeele Effie 2017, pentru publicitate. În aceea ce ne privește, putem remarca faptul că, dacă printre campaniile premiate s-a aflat una singură a vreunei firme de lactate, de această dată, nicio campanie la vreun produs din carne nu a fost premiată, semn că, pe ambele segmente, mai e mult până departe. Dar, iată palmaresul oficial, publicat de Iqads:

 

Din cele 106 inscrise in competitia de anul acesta Effie Awards au ramas 56 campanii finaliste dupa prima runda de jurizare din cadrul Effie Romania.

In runda a doua de jurizare, 60 de seniori ai industriei au analizat lucrarile finaliste si au desemnat castigatorii editiei din 2017.

 

Palmares Effie Awards 2017 – Campanii castigatoare

 

PACKAGED FOOD

 

BRONZE – Campania „Milk before everything”, client si brand Albalact, inscrisa de McCann Worldgroup Romania

GOLD – Campania „Frozen Freshness” client Macromex, brand Edenia Foods, inscrisa de Publicis Romania/Publicis One

 

SNACKS, CONFECTIONERY AND DESERTS:  nu sunt castigatori

 

PERSONAL CARE PRODUCTS & SERVICES

 

BRONZE – “The Father & Son Game”, client P&G, brand Gillette Romania, inscrisa de MediaCom Romania & Leo Burnett Bucharest/Publicis One.

 

HOUSEHOLD SUPPLIES AND SERVICES – nu sunt castigatori

 

ALCOHOLIC BEVERAGES – BEERS

 

BRONZE – „La Carciuma de la Drum”, client Ursus Breweries, brand Bere Timisoreana, inscrisa de GMP Advertising

BRONZE – „Sarbatori acasa”, client Ursus Breweries, brand Bere Timisoreana, inscrisa de GMP Advertising

SILVER – “Bergenbier Football”, client si brand Bergenbier, inscrisa de Leo Burnett Bucharest/Publicis One

 

ALCOHOLIC BEVERAGES – OTHERS

 

GOLD – Campania “Blending Spirits”, client P.P. Distributors Romania, brand J&B Romania, inscrisa de The Hub Partners.

 

NON – ALCOHOLIC BEVERAGES

 

SILVER – “50 years of free spirit in Romania”, client PepsiCo, brand Pepsi, inscrisa de Graffiti BBDO.

GOLD – “Aqua Scanner”, client Valvis Holding, brand AQUA Carpatica, inscrisa de Cohn&Jansen JWT.

 

DURABLES

 

SILVER – Campania “Duster connected by Orange”, client Dacia Romania, brand Dacia Duster, inscrisa de Graffiti BBDO

 

RETAIL

 

SILVER – „Traieste fresh”, client si brand Kaufland Romania, inscrisa de Leo Burnett Bucharest/Publicis One

 

RESTAURANTS

 

SILVER – “Smart Menu 2016”, client US Food Network, brand KFC, inscrisa de McCann Worldgroup Romania

 

FINANCIAL SERVICES

 

BRONZE – “The Fast Forward Loan”, client ING Bank Romania, brand ING, inscrisa de Headvertising

BRONZE – “Salary’s best friend”, client ING, brand ING Salary account, inscrisa de Headvertising

SILVER -“Kisses”, client NN, brand NN Health Insurance, inscrisa de Headvertising

 

MEDIA & ENTERTAINMENT

 

SILVER – “Raising the 1st of June to national public holiday”, client si brand Itsy Bitsy Radio pentru Copii si Parintii, inscrisa de GMP Advertising

SILVER – “The Good Prevails (Binili Invinge)”, client si brand RADIO GUERRILLA, inscrisa de Propaganda Creative Marketing

GOLD – “Romanians adopt Remainians”, client Mediafax, brand Gandul, inscrisa de GMP Advertising & WEBSTYLER

 

TELECOMMUNICATIONS

 

SILVER – Campaniile “Vodafone Brand Campaign”, client Vodafone Romania, brand Vodafone, inscrisa de McCann Worldgroup Romania.

SILVER – “Vodafone Prepaid – Wrap up the internet”, client Vodafone Romania, brand Vodafone, inscrisa de McCann Worldgroup Romania.

 

MEDICAL SERVICES & HEALTHCARE PRODUCTS

 

SILVER – “Your head on holiday”, client Sanofi Romania, brand MagneVie, inscrisa de Publicis Romania/Publicis One

 

RENAISSANCE

 

SILVER – campania “The Power of Crunchiness”, client Alka – Bunatatile casei, brand Alfers, inscrisa de WoPA

 

SUSTAINED SUCCESS

 

BRONZE – “When it matters to you”, client Provident Financial Romania, brand Provident, inscrisa de Jazz Communication.

SILVER – “Real Stories. Real People. Real Chicken”, client US Food Network, brand KFC, inscrisa de McCann Worldgroup Romania.

SILVER – “The Story of Leadership Goes On”, client Ursus Breweries, brand Bere Timisoreana, inscrisa de GMP Advertising.

 

SHOPPER MARKETING

 

BRONZE – “The Culture of Taste”, client Bergenbier S.A., brand Staropramen, inscrisa de FCB Bucharest

 

BRAND EXPERIENCE

 

SILVER – “The Free Spirited Concert”, client PepsiCo, brand Pepsi, inscrisa de Graffiti BBDO

GOLD – “Aqua Scanner”, client Valvis Holding, brand AQUA Carpatica, inscrisa de Cohn & Jansen JWT

 

POSITIVE CHANGE – BRANDS (CSR)

 

BRONZE – “Raising the 1st of June to national public holiday”, client si brand Itsy Bitsy Radio pentru Copii si Parintii, inscrisa de GMP Advertising

 

POSITIVE CHANGE – NON – PROFIT

 

BRONZE – “Mr. Bear Driver”, client si brand Automobil Clubul Roman, inscrisa de Publicis Romania/Publicis One & NURUN

SILVER – “Green Endorsement”, client si brand Plantam Fapte Bune in Romania, inscrisa de Publicis Romania/Publicis One

 

MEDIA INNOVATION

 

GOLD – “Donate Time for Life”, client The Coca-Cola Company, brand Dorna, inscrisa de McCann Worldgroup Romania

 

ENGAGED COMMUNITIES

 

SILVER – “Blending Spirits”, client P.P. Distributors Romania, brand J&B Romania, inscrisa de The HUB Partners

GOLD – “the 1st of June to national public holiday”, client si brand Itsy Bitsy Radio pentru Copii si Parintii, inscrisa de GMP Advertising

 

SPORTS MARKETING

 

BRONZE – „Eu sunt 12”, client Bergenbier S.A., brand Bergenbier, inscrisa de Making of Promotion

 

SEASONAL MARKETING

 

BRONZE – “Prepaid – Wrap up the internet”, client Vodafone Romania, brand Vodafone Prepaid, inscrisa de McCann Worldgroup Romania

SILVER – “Christmas Bucket 2016”, client US Food Network, brand KFC, inscrisa de McCann Worldgroup Romania

Grand Effie 2017: Campania “Blending Spirits”, client P.P. Distributors Romania, brand J&B, inscrisa de The Hub Partners

 

BRANDs OF THE YEAR: Itsy Bitsy, J&B si KFC

 

CLIENTs OF THE YEAR: Itsy Bitsy, P.P Distributors Romania, The Coca-Cola Company, U.S. Food Network 

 

AGENCY OF THE YEAR: McCann Worldgroup Romania

 

Marele castigator al celei de-a 14-a editii Romanian EFFIE Awards este agentia The Hub Partners, care participa pentru prima data in competitie, si castiga trofeul Grand Effie pentru campania „Blending Spiritis” – J&B.

 

In total, 17 agentii au obtinut 37 de trofee, incluzȃnd un Grand EFFIE, sapte trofee de aur, 18 de argint si 12 de bronz. Festivitatea de premiere a avut loc in seara zilei de 14 iunie, la Muzeul National de Arta al Romaniei.

 

Romanian Effie 2017

 

Romanian Effie Awards 2017 a fost prezentat de Carrefour, Telekom, Heineken si Kaufland si sustinut de Coca-Cola, Petrom si Lay’s. Partener strategic: Deloitte.

 

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.

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